The Longleaf Hotel & Lounge

The design pairs mid-century modernism with rhythms, textures, and environments inspired by N.C.’s soaring longleaf pines. It reminisces Carolina ranch-style houses with breeze block carports and longleaf needle covered yards through the lens of a modernized hospitality experience.

Existing knockdown textures were renewed with a crisp color palette. The 57 rooms, lobby, lounge, halls and exterior were transformed with peach and green hues referencing Carolina’s clay soil and longleaf pines. Warm pecan-finish case goods define the lobby, lounge, and rooms.

We worked with a roster of local artists to express our affinity for N.C. through the design finishes. Raleigh illustrator Claire Craven created a custom longleaf needle wallpaper in two colorways which introduces whimsy into clean tiled bathrooms. Rise & Ramble of Hope Mills, N.C. shibori dyed organic robes and throw pillows for each room, contrasting classic plaid throw blankets. Modern wood headboards and working units with sweeping wood grain and mid-century proportions were crafted by Bull City Designs in Durham.

Noting a glaring lack of hotel bars in Raleigh, The Longleaf Lounge in the hotel’s lobby is a focal point of the design to attract visitors and locals alike. The lounge is defined by its scalloped crimson velvet banquettes, woven pendant lights casting spectacular shadows, and custom olive and caramel-colored terrazzo bar top. The environment is elevated but approachable, a perfect venue to sip and share stories from the road or from around Raleigh.

Design: The Creative Office of Joshua Gajownik
Photography: Tyler Northrup