Tiana Factory

The Tiana Cake project in Taiyuan by Hooold Design, repurposed an office into a baking factory with efficient layout and brand integration, utilizing cartoon style elements and urban landscape for customer attraction.

Firm
  • area / size 16,146 sqft
  • Year 2023
  • Location Taiyuan, China,
  • Type Cafe / Bistro / Bakery,

    • The core goal of the Tiana Cake project is to transform an abandoned office space into an efficient baking factory. During this process, the project team needs to address two main challenges: first, how to enable the factory to have both product making functions and break the traditional waiting and dining processes in a limited space; The second is how to improve the space utilization rate of bakery customers, thereby increasing space vitality.

    The project is located in the core area of the city and has improved connectivity and interactivity with the streets through measures such as expanding entrances and strengthening structures. With the design of the cartoon style entrance to the baking factory, the brand vitality extends to the interior of the elevator, enhancing the overall brand image. Integrating spatial design with urban landscape to attract more customers and make it a landmark of the city.

    Design: Hooold Design
    Photography: Wu Jianquan, Yi Zhi Tengteng