Loong Noodles
Design Next Agency reveals the vibrant interior of Loong Noodles, a Manhattan restaurant inspired by St. Marks with a fusion of tradition and urban aesthetics, featuring a signature bar counter and dragon-themed lighting.
Design Next Agency has unveiled the interior of Loong Noodles, a new restaurant located at 28 St Marks Pl in Manhattan’s vibrant St. Marks neighborhood. The 700-square-foot space offers seating for 14 guests and showcases a design that merges cultural heritage with modern urban aesthetics.
The design draws inspiration from the dynamic energy of St. Marks, artist Dan Ashram’s signature cut-out aesthetics, and the fluid movement of a dragon—a symbol of strength and transformation. This fusion creates an environment that is both rooted in tradition and unapologetically modern.
A standout feature is the bar counter, which serves as the heart of guest interactions. Inspired by Ashram’s cut-out design, it adds visual depth to the compact space. The use of hot pink tiles paired with stainless steel cladding introduces an industrial yet playful edge, embodying the area’s urban energy.
Above, a striking LED lighting installation channels the fluid motion of a dragon, bringing a sense of movement and cultural symbolism to the space. Custom-crafted light oak benches soften the industrial materials, creating an inviting atmosphere, while a large mirror strategically placed on one wall doubles the visual space, making the restaurant feel more expansive.
The color palette features electric pinks and sharp greens paired with metallic neutrals, delivering a high-impact, energetic aesthetic. Materials such as stainless steel, light oak, bold ceramic tiles, and LED accents contribute to a polished yet playful environment.
Despite its compact size, the design maximizes functionality with multi-use furniture, efficient seating arrangements, and visual tricks like mirrored walls to create a sense of openness. The layout promotes smooth flow for both guests and staff, enhancing operational efficiency. Locally sourced light oak was chosen for its sustainability and ability to provide a warm, inviting contrast to the industrial elements.
Design: Design Next Agency
Lead Designer: Tenzin Samphel
Architect: QWA Studio | Quin Wu
Photography: Kaylee Wong