Hu Da · 5th Store

Beijing IN.X Design’s Hu Da · 5th Store in Beijing masterfully blends nostalgia and youthful energy, creating a vibrant space that resonates with Guijie Street’s dynamic culinary culture.

Firm
  • area / size 10,527 sqft
  • Year 2025
  • Location Beijing, China,
  • Type Restaurant,

    • Creating a key to unlock the space
    Where nostalgia, relaxation, refinement, and flavor blend using high-density spatial memory points to energize Guijie Street and resonate with youth.

    Achieving exceptional brand value growth
    On Guijie Street, a restaurant’s exterior is its strongest statement. Brands fight for visibility, often creating spectacle to be seen and remembered. But one brand stepped back — Hu Da’s 5th store (2016-2025) evolved to feel younger, more Beijing, and imaginative.

    Hu Da 5th Store out in the chain with its unique vibe — nostalgic, casual, yet energetic. It belongs to Guijie Street, Beijing, and above all, to young people and hot lives.

    Design: Beijing IN.X Design
    Design Team: Wu Wei, Guan Ji, Jia Qifeng, Qu Zheng, Ren Yiqiong, Song Jiangli, Li Weiwei, Zhu Haiyan
    Furniture: Shang Xiang Furniture (Beijing)
    Photography: Boris Shiu