Aloft Hotel
Studio Lotus combines design and technology to cultivate a unique hospitality experience for business travelers staying at the Aloft Hotel in Gurugram.
As a life on the go becomes the norm, business hotels are on the rise. Catering to the niche of globally-aware young professionals in need of accommodations tailored to their specific lifestyle, the Aloft Hotels by Marriott Group combine design and technology to provide a unique hospitality experience.
Aloft stands for all that is fresh and spirited – a sleek, uncluttered take on work, play and travel. With the objective of creating a loyal client base that utilizes Aloft’s facilities across diverse locations as a contiguous, cohesive experience, the hotels provide pocket-friendly packages without the drawbacks of cost-cutting. The spatial design plays a large part in creating this uniform interface – an approach both explored and subverted at Aloft New Delhi. Designed by Studio Lotus, the public spaces for Aloft at Aerocity, New Delhi bear a distinct spatial identity that interprets the hospitality brand in a unique manner.
The interior design scheme juxtaposes the uniformity of material and colour with distinct elements for each public zone to create a consistent yet diversified spatial experience. A palette of grey and beige has been expressed through the marble flooring and textured paint, while timber louvers and screens break the monotony and infuse warmth. Lighting fixtures in black metal, plush furnishings in yellow, fuchsia and teal (derived from the hospitality brand’s visual identity), geometric patterns, and brass detailing run as common threads through all the spaces – the variations in which define the narrative for each space. Curated artworks and display pieces punctuate the space, commissioned to reflect the function of the space they inhabit. Following the young, contemporary vibe of Aloft, these pieces have been largely executed in a pop art style.
Allowing the visitors to experience the Aloft signature spaces ReCharge, Refuel, ReMix, Splash etc. dedicated to fitness, dining and take-away, leisure and recreation respectively. The design for Aloft Gurugram bears a distinct spatial identity that interprets the hospitality brand in a unique manner.
Design: Studio Lotus
Design Team: Pankhuri Goel, Asha Sairam, Palak Mittal
Photography: Andre J Fanthome
