Hotel Palazzo Touring Club Milan

Studio Marco Piva gave Hotel Palazzo Touring Club Milan a sense of elegance by combining modern with the existing historic feel of the building to deliver a space that honors the legacy of travel.

  • area / size 58,125 sqft
  • Year 2021
  • Location Milan, Italy,
  • Type Hotel,
  • The redevelopment and restoration project of Palazzo Bertarelli has been completed, one of the most beautiful expressions of late Art Nouveau in Milan and the historic headquarters of the Italian Touring Club, today the new Radisson Collection Hotel Palazzo Touring Club Milan by Studio Marco Piva.

    The recovery of the authentic history that permeates the halls of the building is the result of a massive and important operation of great cultural interest: in order to preserve and give new lustre to the historical and cultural heritage of the Touring Club Italiano (TCI), the architectural and interior design intervention completed by Studio Marco Piva fittingly found inspiration in the travel concept. The selected materials, the finishes, the furnishing elements, every detail recalls those which, in the common imagination, are elements tied to travel and consequently to the founding history of the Touring Club.

    The project conceived by Studio Marco Piva aimed to restore the imposing building dating back to 1915 to its original refinement and glory: indeed, the 5-star hotel wants to become a reference point for a high-end tourism in constant dialogue with the city of Milan, being at the service of guests of the hotel, as well as of residents, affirming and helping to disseminate the culture of travel in Italy and around the world. In this historic setting, the guest and the citizen thus find themselves immersed in a unique experience: a cultural journey between past, present and future.

    The concept underlying the project was divided into three main areas of intervention, linked to the monumental recovery of the original façade, to the necessity to respond to new needs resulting from the change of intended use and to the restoration of the spaces to a useable condition – while at the same time maintaining close ties with the pre-existing functions – and, finally, to a design with great attention to detail that combines historical and modern values, for the most part custom designed by Studio Marco Piva.

    Design: Studio Marco Piva
    Photography: Andrea Martiradonna