Pop-up Shop of Zhima Health

In November, 2021, the circular counter of the pop-up shop of Zhima Health at Zhengda Center was lit up by enchanting blue light with a gigantic installation of perpetual motion machine placed in the center. Following his attempts at new retail and multi-dimensional metaverse in the big health industry, Wang Yong, designer from Beijing Wuxiang Space Architecture Design Studio, challenged the design concept of traditional retail spaces with the concept of “herb lab-extraction of kinetic energy” and ignited the imagination for life energy and lifestyle in the future through the collision of the two ends represented by tradition and future.

Joining hands with Shanghai Bringidea Art Design, Beijing Wuxiang Space Architecture Design Studio created a gigantic machine installation as the soul of the shop of Zhima Health at Zhengda Center- based on the concept of “inheritance of life energy in tradition and future” and the inherent logic of “health replenishment and inheritance”.

Inspired by the automotive engine, the design borrowed the logic of power transmission from the seats of supercars of extreme power and the huge and sophisticated power system to ignite the future secret engine of human body energy.

In the vertical installation system, five types of traditional Chinese medicines in association with the concept of Five Elements in Chinese culture are placed in the light guide glass tubes, and three group of transparent rods, three transmission motors and the brass mechanic wheel are connected by a stainless-steel structure. The programmable LEDs emit lights from three groups of rods that revolve on their own axes at various frequencies—giving birth to a cyberpunk “tower” of endless power through extraction, transmission, replenishment, and cycle.

The pop-up shop takes the installation as the central vision and incorporates several groups of circular designs: a group of four circular or quasi-circular designs deployed either on the ceiling or on the wall shrouds the space in a neat background; another group of circular designs in the form of two circles is a combination of the grey stone counter that encloses the central function area and the display space along the wall, with the former being encircled by the latter. In the middle of the inner circle is the working area of the staff, and in between the two circles is the customer area; the components of the perpetual motion machine are interlocked with one another for eternal operation.

In June, 2022, the pop-up shop as a teaser by nature will be replaced by an official shop at Zhengda Center. As new retail brands are successively joining the discussion and research of their future blueprints, Wang Yong has expressed the “great health” concept of Zhima Health through space and then switched it from an exclusive consumption scene to more of a concept scene through design. In the meantime, the new space will enliven itself by offering effective “choices” to the new consumers who pursue health, trend, technology and personal touch.

Design: Beijing Wuxiang Space Architecture Design Studio
Design Team: Wang Yong, Tan Wei, Zhu Chenxu, Jiang Fugang, Zhang Guiying, Teng Shujun
Photography: Rock