GUD Restaurant & Cocktail Bar

STUDIO8 was given the job of designing GUD Restaurant & Cocktail Bar with multiple dynamic spaces for dining and drinking in elegance.

  • area / size 5,328 sqft
  • Year 2021
  • Location Hangzhou, China,
  • Located in a heritage building from the 1930s in the central area of Hangzhou, GUD is a restaurant and cocktail bar specializing in hotpot cuisine and craft cocktails. STUDIO8 was commissioned to design the architecture re-use, interior and visual identity for the project.

    Unfortunately, as happens with many buildings in China throughout modern history, the villa was almost “eaten up” by the city from 1939 to 2020, with only one complete façade left facing the street. The interior was also renovated, extended and changed several times, from residential to multiple commercial uses.

    Referencing the richness of the site’s heritage and the culinary peculiarity, the concept was strongly inspired by the food culture and atmosphere and takes a more abstract approach. To STUDIO8, it was extremely important to create, and consequently experience, a physical canvas created to highlight the continuous interaction between food and space.

    Rather than showing specific local or historical characters of various hotpots from all over China, after studying the core of food culture thoroughly, the architects decided to transform hotpot’s cooking principle into a unique museum-like experience on different levels. They named the restaurant “GUD” after the historical name for hotpot in 220 AD – “GuDong pot”, like the sound of boiling soup. The logo design was inspired by the shape of copper pots used in that period as well.

    In Chinese culture, eating hotpot is a special and important moment where people gather, mostly a group of friends or family, to share food and joy. With heat (from fire or electric stove), the ingredients are deconstructed by the energy and then reconstructed in liquid (water or soup), thus being elevated, together with the time spent among people, to another level of flavor. As the three key elements in hotpot, heat (fire), medium (water) and elevation of flavor (steam) were respectively correlated to each floor in function, materiality, texture and light.

    As the first element, heat – the energy that boils the liquid – is a fundamental design factor to the first floor, where human interactions were planned out accordingly. The aim was to create a warmer and more welcoming space at the beginning of the hotpot experience, where people and friends meet first, have a cocktail and wait for everyone to arrive. Therefore, the first floor is designed as a cocktail bar to act as an energy generator and set the mood. Red floor, fireplace extended towards the ceiling, bottom-lit boiserie, rising sculptural columns that display antique hotpots, and scattered red velvet sofas were designed to give a dynamic and energetic ambience.

    After passing through the heated cocktail bar, comes the second element, water – the medium that reunites all elements. Family and friends are seated together in groups around the round tables on the second floor for the food experience, a process that the architects relate to water reconstructing the atoms of the ingredients. The second floor is surrounded by glass brick niches, reusing the depth of old windows on the original façade blocked by neighboring buildings. Resin blocks with different cores are displayed as an abstract hint of recomposed flavor. On this floor, an old wall with a stone window frame was preserved and used as a partition between tables. The wooden roof structure and balcony were also carefully protected and highlighted.

    The architects also carefully designed a few other visual features. The stainless canopy on each floor highlights the beauty of the preserved façade while hiding the gutters. The curved copper board at the entrance serves as a wayfinding sign without changing the original parapet. The stainless steel board on the terrace covers the outdoor equipment and adjacent buildings, creating contrast and solitude, while adding a contemporary touch.

    Design: STUDIO8
    Design Team: Shirley Dong, Andrea Maira, Hutsov Yakiv, Yangyi, Valeria Pernice
    Photography: Sven Zhang