Vegoshi Restaurant
Every detail of the Mint & More Creative design was to be in line with the concept of Vegoshi Restaurant offering flavorful and nutritious food.
Mint & More Creative designed Vegoshi’s new restaurant located in Kluuvi Kitchen in central Helsinki. Vegoshi is an Asian, sustainable and plant-based restaurant aiming to make the world a better place, one bite at a time. Vegoshi attracts a youthful health- and aesthetics-conscious crowd, and Mint & More created a fresh and fun interior design and branding concept to reflect that. Emphasis was placed on ecological choices, comfort and a visually compelling style.
Design work isn’t limited to just surfaces and furniture – it is about creating atmosphere, culture and brand. Mint & More designed and implemented additional brand imagery and posters for Vegoshi that show off the tastiness of plant-based food. Vegoshi’s philosophy is to offer food that tastes so good that you won’t even notice it’s healthy, and Mint & More created the brand imagery concept around that, shown in the posters in the restaurant.
Mint & More designed menus, both a wall-mounted set made of laser-cut plywood, as well as tactile paper menus on copper sheets to bring a touch of class to the tables. One of the details is how the different zones of the restaurant differ, to offer each patron the chance to subtly choose just the right atmosphere.
To support the restaurant’s philosophy of sustainability, Mint & More utilised local carpenters to make the custom furniture and used domestic pinewood as the main material in the wood paneling. The booth furniture and the sofas were designed to suit the unique shape of the space. The exquisite dried flower arrangments were handmade for Vegoshi by a local artisan. Even the ceramic plateware is specially picked to suit Vegoshi.
Design: Mint & More Creative
Photography: Esa Kapila
