PWC Plaza Lobby and Amenity Space
Studio BV was tasked with redesigning the lobby and amenities of PWC Plaza in downtown Minneapolis, creating a club lounge space and reimagining the common areas to attract and retain tenants.
Office buildings are in need of a Renaissance. In downtown Minneapolis many employees haven’t returned to the office. Office buildings need to re-develop their spaces to attract and maintain tenants.
PWC Plaza looked to Studio BV to redesign their common amenities to give the building new life. Studio BV designed a new club lounge space, redesigned the common areas on the skyway (second level) and street level. “We designed and strategized on how the space could work differently for tenants,” said Betsy Vohs, Studio BV Founder and CEO. “Tenants don’t need large training rooms for meeting since those are now happening virtually. They desire break out spaces that allow them to work together with teams, solve problems and create ideas, so we designed that type of amenity into the club area.” Now teams in the building can use that space as a place to gather with their teams and work on the next big ideas. Spaces with writable walls, hospitality, state of the art, video and audio capabilities with comfortable furniture that can by dynamic are game changers for tenants.
The club space features a fireplace, bar and meeting spaces. The common areas feature custom built in spaces that help welcome people to the building and support impromptu meetings.
The spaces create a new brand for the building. This is having an effect. Leasing is increasing and tenants are excited about coming back to the office.
Design: Studio BV
Contractor: Crawford Merz
Photography: Corey Gaffer
