Roodoodoo Restaurant

hcreates worked in conjunction with the legendary three Michelin-starred chef Paul Pairet and his team to create the latest concept in IFC, Roodoodoo. Located in the heart of Shanghai financial district, this building is a central focal point in Lujiazui for businesspeople, shoppers and tourists alike. The concept is a true all-day experience that transitions from breakfast to evening and brings together dishes from Paul Pairet’s iconic restaurants Polux, Charbon, Mr & Mrs Bund whilst introducing many new instant classics including their first full bakery.

The distinctive style of the classic American diner is lent from railway lunch carts during the golden era of rail travel; hence it carries the functional, industrial and mechanical design in its genes. One of the main materials we were keen to explore in the project is the use of galvanized steel, to form shelving, lighting, and furniture detailing which is often set against a grey /black neutral background. Located amongst the skyscrapers of Lujiazui, we took reference from the sleek reflective materiality of the urban environment through, reflective surfaces, concrete counter tops, metallic color ceiling, and rectilinear geometric forms throughout space.

Central to the design was retaining a sense of warmth and comfort. Paying homage to the origins of the French menu, we used more signature French interior design elements, such as Roodoodoo’s instantly recognizable motif ceiling and black and cream ceramic tiles. Retro cues start to reveal itself through the soft pastel colour, warm timbers, rounded corners of cabinet doors and a mix of furniture types bringing an inviting, eclectic touch.

We wanted the space to borrow from old and new to create a warm and familiar space where the menu can be continually explored, and conversations can be enjoyed in comfort throughout the day.

Design: hcreates interior design
Lead Designer: Hannah Churchill
Design Team: Xiao Long, Changwei Zhou
Contractor: Shanghai Huamao construction
Photography: Seth Powers