Mr. Pizza Original
Mr. Pizza was designed by Studio Idea to be an extravagant magical forest where diners can enjoy a meal in an enchanting oasis in Sofia, Bulgaria.
Telling the story of Dolce Vita, extravagant and vital, for modern romantics, is the desire of Alexander Kovatchev and Studio Idea. The concept of luxury is transferred to a magical forest. The mystical world in Mr. Pizza is turned upside down. Fireflies and reflections are scattered all around. The design is twisted in a Rock & Roll way, in order to create an enchanting oasis, a gourmet for the senses.
The turned upside down gardens create a magical effect and a sensation of a mythical space. Going back to nature is interpreted with the idea of splendor and lavishness. The poetic lighting follows the shape and form of the upside down gardens and trees emphasizing the feeling mysteriousness.
Design: Studio Idea
Photography: Minko Minev
