Amorcito Corazón

Praxis Arquitectura’s Amorcito Corazón in Puebla, México artists a vibrant spatial narrative where brand identity is seamlessly woven into architecture and interior design through thoughtful materials and dynamic circulation.

Firm
  • area / size 1,455 sqft
  • Year 2022
  • Location Puebla, Mexico,
  • Type Restaurant,

    • Amorcito Corazón is a reinterpretation of brand identity translated into space, where architecture and interior design directly express its graphic and emotional language.

    The project is based on the analysis of the existing premises, adapting the brand’s essence to new proportions, circulation paths, and spatial conditions. The intervention maintains visual coherence without replicating schemes, resulting in a space with a clear identity and its own character.

    The design is articulated through a dominant color palette and iconic elements that organize the space. Intervened walls, graphic applications, and decorative lighting define a recognizable atmosphere, while lighting combines ambient and accent layers to highlight textures, volumes, and messages.

    The interior layout prioritizes functionality, optimizing circulation, service areas, and dwell zones. Furniture and fixed elements are integrated into the design, avoiding generic solutions and reinforcing the overall concept.

    Materiality—smooth finishes, strong contrasts, and metallic details—enhances the visual expression, while the interior composition balances dynamism and order.

    Design: Praxis Arquitectura
    Photography: Amy Bello