THE Y

The Y is a two story multi-functional project built by Moscow restaurateur, Kira Baybakova and designed by the New York-based design studio Asthetique.

  • area / size 6,000 sqft
  • Year 2019
  • Location Moscow, Russia,
  • The venue occupies two floors at the base of a newly built residential building in the heart of Moscow. The restaurant features 2 open kitchens and more than 200 seats.

    The Y concept is about the youth and diversity of generation Y bold and ironic 30-40 year-old residents of the megalopolis who created the first video games and was pivotal in the Internet boom. The Y design was created to exemplify this generation’s current status as it features spaces for their children, a café, and an area for more sophisticated dining.

    Asthetíque dug deep to understand the Moscow demographic and to ensure the concept was tailored to their everyday lives . The atmosphere is light, fresh and easygoing. Here you can truly feel as if you’re in a different reality: outside the window features the same Moscow landscape, but while inside you seem to be within a
    theatrical stage where you’re immersed within the action.

    You can find aesthetics a 70’s aesthetic expressed in ideal arched forms and delicate pastel colors. The designers clearly share the aesthetics of acclaimed American director Wes Anderson (“Isle of Dogs”, “The Grand Budapest Hotel”). They even used the same formula: bright pastel color palette + symmetry + atmosphere of magic.

    Design: Asthetique
    Photography: Mikhail Loskutov